Start a Career in PR: Finding & Getting Your First Job

What Does an Entry-Level PR/Comms Job Actually Involve (And How to Get One)
Wondering how to land your first PR job — and what to expect once you’re in? Whether you're eyeing a junior agency role or your first in-house comms gig, the responsibilities often overlap. Entry-level PR is fast-paced, varied, and surprisingly influential. You’ll be right at the heart of media strategy, not just on the sidelines.

This guide breaks down what these roles involve, how to stand out, and what employers are really looking for when they say “junior PR role.”

Summary: The What, Why, and How
What
Entry-level PR roles (like PR Assistant or Junior Account Executive) are hands-on, high-responsibility support positions in communications agencies or in-house teams.

Why it matters
These roles shape the media image of brands, help run campaigns, and influence public perception. Yes, even at junior level.

How to get started
Build writing and media skills, follow industry trends, tailor every CV and cover letter, and start networking — even before you have the job.

Typical Entry-Level PR Job Responsibilities
While roles vary depending on whether you're working in-house or agency-side, most entry-level PR professionals will:

Write press releases, pitches, and media alerts
Handle press enquiries and liaise with journalists
Track, log, and report on media coverage
Manage calendars, deadlines, and media lists
Attend events, network, and support campaign launches
Conduct industry research and competitor analysis
Create press kits, briefing documents, and media packs
Common Job Titles at Entry Level
Public Relations Assistant
This support role comes with real responsibility. You might be researching journalists, drafting communications materials, tracking campaign results, or helping the team prep for big events. It’s a varied role that demands creativity, organisation, and people skills.

Junior Account Executive / Account Coordinator (Agency)
Often requiring prior internship experience, this role involves more client interaction and campaign execution. You'll support planning, contribute to media strategies, pitch to journalists, and help monitor results. You may become the daily point of contact for clients, which means communication skills are key.

What You Really Need to Succeed

Strong writing ability
Confidence and interpersonal skills
Organisation and time management
Curiosity and adaptability
Understanding of media trends and the PESO model

Bonus skills

Familiarity with tools like Cision, Meltwater, or Google Analytics
A professional online presence
Any creative work or side projects (blogging, student media, podcasting)
Do I Need a PR Degree?
While there are exceptions, most PR professionals do have degrees. Common subjects include journalism, communications, English, history, politics, and media studies.

For non-university routes, there are strong vocational options such as:

Chartered Institute of Public Relations (CIPR) training and development
Public Relations and Communications Association (PRCA) apprenticeships
These provide structured training, industry insight, and hands-on experience.

Where to Look for Entry-Level PR Jobs

There are plenty of places to start your job hunt:

PRWeek Jobs
Guardian Jobs – PR & Marketing
PubAffairs Graduate Centre
LinkedIn (use filters for “entry-level” or “graduate”)
Many agencies advertise graduate schemes or internships directly on their websites. It’s also worth reaching out to smaller or boutique agencies that may not be advertising but are open to speculative applications.

Final Tips to Stand Out in PR Applications
Research each company thoroughly
Tailor every CV and cover letter
Highlight your understanding of their sector and clients
Attend events, webinars, or networking opportunities
Be honest and enthusiastic about your interests — they show personality
Show what excites you and why you care — this matters more than popularity of your interests

FAQ 
How do I land my first PR role?
Start by building writing samples, following industry trends, and applying to internships or entry-level jobs. Tailor each application and show that you understand the media and communications landscape.

What skills do I need for a junior PR job?
Strong writing, attention to detail, media awareness, organisation, and people skills are essential. Tools like Cision or social media savviness are an added bonus.

What’s the difference between agency and in-house PR roles?
In-house PR focuses on one organisation’s communications. Agency PR handles multiple clients. At entry level, tasks overlap, but agency work is often faster-paced and offers broader experience.

Do I need a degree to get into PR?
Most professionals have a degree, typically in journalism, communications, or related fields. But vocational routes like PR apprenticeships can also be a great starting point.

How do I make my PR application stand out?
Research the company, tailor your application, and show a genuine interest in their work. Share relevant writing or project experience, and be clear about your passion for the industry.

Once you have an interview, we also have a list of questions you're likely to be asked - and more interview tips and advice here.